B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- tariff price increase awareness rate for US consumers (2025-06)
72% of US consumers have seen companies raise prices due to tariffs.
- Country not explicitly named in the specific sentence, but section is titled 'United States: nostalgia is fueling a new wave of brand loyalty'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025-06
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserTesting (survey by Talker Research)
Primary
Tier A
https://www.usertesting.com/resources/reports/tariffs-brand-trust-consumer-loyalty ↗
Source Article
Tariffs and brand trust: How prices impact loyalty
In this report
Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty
Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty
Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers ma…
Original Research
UserTesting (survey by Talker Research)
· Original study ↗
Methodology
Talker Research online survey commissioned by UserTesting, June 4-12, 2025 (US 2,000; UK 1,000; Australia 1,000). Country not explicitly stated in section; US attribution inferred from context (UK equivalent is 68%, Australia 55%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 72% tariff price increase awareness rate. Source: UserTesting (survey by Talker Research) (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-noticed-tariff-price-increases
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<blockquote cite="https://lighthousedata.io/data/us-consumers-noticed-tariff-price-increases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- tariff price increase awareness rate for US consumers<br><small>Source: UserTesting (survey by Talker Research) (2025-06) · <a href="https://lighthousedata.io/data/us-consumers-noticed-tariff-price-increases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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