B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumers unaware of brand for Alibaba (2018)
88% of respondents in a US poll stated they had never heard of Alibaba.
- Specific polling methodology, sample size, and date were not detailed in the source text beyond 'recent US poll'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2018
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
runnymede.com
Primary
Tier C
https://www.runnymede.com/blog/an-epic-infographic-explaining-alibaba/ ↗
Source Article
An epic infographic explaining Alibaba - Runnymede Capital Management
In a recent US poll, 88% of respondents said that they had never heard of Alibaba. If you are one of those who don't know the Chinese e-commerce giant, then you can have a quick primer with this epic infographic from 16best.net. Here are a few interesting facts before you dive in:
- Alibaba has a ma…
Original Research
runnymede.com
· Original study ↗
Methodology
US consumer poll, methodology not specified
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
Alibaba: 88% consumers unaware of brand. Source: runnymede.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-never-heard-alibaba
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<blockquote cite="https://lighthousedata.io/data/us-consumers-never-heard-alibaba" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers unaware of brand for Alibaba<br><small>Source: runnymede.com (2018) · <a href="https://lighthousedata.io/data/us-consumers-never-heard-alibaba" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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