B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

80%

80% -- share of consumers using search engines weekly for local business info for US consumers (2025)

2025  · SOCI

80% of US consumers use search engines on a weekly basis to find information about local businesses.

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Attribution: SOCI View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
US consumers
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SOCI Primary Tier C
https://www.seobility.net/en/blog/keyword-research-for-local-seo/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Keyword Research for Local SEO: How To Find Local Keywords
In this post Keyword Research for Local SEO: How To Find Local Keywords - The Core Issue: Local search means targeting both explicit and implicit location intent, and that’s getting harder as AI Overviews and chatbots change how people find nearby businesses. - The Solution: Follow a five-step proce…
Original Research
SOCI · Original study ↗

Cited from SOCI (Society of Consumer Insights?) research; methodology not stated in source

Methodology documented
Industryseo RegionUS RoleSEO Specialist Channelsearch
Plain Text
US consumers: 80% share of consumers using search engines weekly for local business info. Source: SOCI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-local-search-weekly-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-local-search-weekly-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers using search engines weekly for local business info for US consumers<br><small>Source: SOCI (2025) · <a href="https://lighthousedata.io/data/us-consumers-local-search-weekly-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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