B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- consumer preference familiar flavors for US consumers (2026)
48% of U.S. consumers say desserts and confections with familiar flavors are best.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
https://berryondairy.com/ ↗
Source Article
BerryOnDairy.com
Original Research
Mintel
· Original study ↗
Methodology
Mintel consumer survey data cited by BerryOnDairy Daily Dose of Dairy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 48% consumer preference familiar flavors. Source: Mintel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-familiar-dessert-flavors-mintel
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<blockquote cite="https://lighthousedata.io/data/us-consumers-familiar-dessert-flavors-mintel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- consumer preference familiar flavors for US consumers<br><small>Source: Mintel (2026) · <a href="https://lighthousedata.io/data/us-consumers-familiar-dessert-flavors-mintel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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