B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- ooh ad engagement rate for US consumers (2022)
57% of consumers across the US have recently engaged with an OOH ad.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA
Primary
Tier B
https://qa.outfront.dev/resources/research-and-insights ↗
Source Article
OOH Advertising Research & Insights | OUTFRONT
OUTFRONT is Powered by Audiences. “PBA” is our data-driven approach to uniting audiences with OOH to enhance the value of location and creativity.
From planning and measurement through to attribution, we use a data-driven approach to recommend the audiences, discover the insights and provide the acc…
Original Research
OAAA
· Original study ↗
Methodology
Cited by OUTFRONT from OAAA research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 57% ooh ad engagement rate. Source: OAAA (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-engaged-ooh-ad-2022
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<blockquote cite="https://lighthousedata.io/data/us-consumers-engaged-ooh-ad-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- ooh ad engagement rate for US consumers<br><small>Source: OAAA (2022) · <a href="https://lighthousedata.io/data/us-consumers-engaged-ooh-ad-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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