B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4
4 -- average personal email addresses per consumer for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Audience Acuity
Primary
Tier C
https://audienceacuity.com/software-as-a-service/ ↗
Source Article
Software as a Service
Original Research
Audience Acuity
· Original study ↗
Methodology
Vendor-published consumer data statistic; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 4 average personal email addresses per consumer. Source: Audience Acuity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-avg-personal-emails
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<blockquote cite="https://lighthousedata.io/data/us-consumers-avg-personal-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- average personal email addresses per consumer for US consumers<br><small>Source: Audience Acuity (2026) · <a href="https://lighthousedata.io/data/us-consumers-avg-personal-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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