B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- share of consumers stopping after one bad experience for US consumers (2026)
44% of US consumers stopped shopping at a company entirely after just one bad service experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.amio.io/blog/wismo-ecommerce ↗
Source Article
WISMO: What It Means & How to Reduce Order-Status Tickets
Original Research
Statista
· Original study ↗
Methodology
Cited to Statista.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 44% share of consumers stopping after one bad experience. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-abandon-after-bad-service
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<blockquote cite="https://lighthousedata.io/data/us-consumers-abandon-after-bad-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of consumers stopping after one bad experience for US consumers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/us-consumers-abandon-after-bad-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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