B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- share of internet time for Community activities (US internet users) (2009-01)
Internet users spend roughly 10% of their online time on community activities.
- Author notes they believe the data is US-only but could not find a specific statement confirming it
- Source states 'roughly 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2009-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Online Publishers Association / Nielsen
Primary
Tier C
https://diy-marketing.blogspot.com/2009/03/which-communications-channel-is-most.html ↗
Source Article
Which Communications Channel is Most Popular?
You may have noticed the headline on Marketing Charts about a week ago, “Social Nets and Blogs More Popular than Email.” As often happens, the headline oversimplifies a complex reality that deserves a closer look. According to Marketing Charts:
Social Networking has been the global consumer phenomen…
Original Research
Online Publishers Association / Nielsen
· Original study ↗
Methodology
OPA Internet Activity chart, Nielsen data; time-spent metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Community activities (US internet users): 10% share of internet time. Source: Online Publishers Association / Nielsen (2009-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-community-share-of-internet-time-jan-2009
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<blockquote cite="https://lighthousedata.io/data/us-community-share-of-internet-time-jan-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of internet time for Community activities (US internet users)<br><small>Source: Online Publishers Association / Nielsen (2009-01) · <a href="https://lighthousedata.io/data/us-community-share-of-internet-time-jan-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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