B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- non cash incentive program adoption rate for US businesses (2022)
84% of U.S. businesses spend on award points, gift cards, trips and travel, merchandise, and experiential rewards to reward sales staff, employees, channel partners and customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Incentive Federation
Primary
Tier A
http://www.incentivefederation.org/industry-research/ ↗
Source Article
Industry Research
Incentive industry and marketplace research has been conducted for more than two decades by the Incentive Federation and its association and foundation members. A more extensive listing of research projects conducted by these organizations may be accessed by visiting their respective websites.
Incen…
Original Research
Incentive Federation
· Original study ↗
Methodology
Share of US businesses spending on non-cash incentives (award points, gift cards, travel, merchandise, experiential rewards) per 2022 Incentive Marketplace Estimate Research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 74% | |
| 2015-16 | 84% | +13.5% |
| 2022 (current) | 84% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 84% non cash incentive program adoption rate. Source: Incentive Federation (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-businesses-noncash-incentive-adoption-2022
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<blockquote cite="https://lighthousedata.io/data/us-businesses-noncash-incentive-adoption-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- non cash incentive program adoption rate for US businesses<br><small>Source: Incentive Federation (2022) · <a href="https://lighthousedata.io/data/us-businesses-noncash-incentive-adoption-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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