B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.7%
0.7% -- annual retail sales growth for US in-store shopping (2024)
According to Mastercard, U.S. in-store retail sales on Black Friday 2024 rose 0.7% year over year.
- Specific to Black Friday sales compared to Black Friday the previous year, not full-year retail sales
- Based on Mastercard SpendingPulse data
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Lighthouse Research Team
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Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
83
Source
Mastercard
Primary
Tier A
https://www.retaildive.com/news/winners-losers-black-friday-2024-online-store-sales/734236/ ↗
Source Article
More than Half of Black Friday Online Shopping Was on Mobile Screens, ChatGPT Misrepresents Publisher Content...
55% of Online Shopping at Black Friday was on Mobile Screens
2024 Black Friday online shopping reached $10.8 billion, an 10.2% increase versus 2023, according to Adobe. The analytics firm said that the record pace of Black Friday buying followed record-setting online shopping on Thanksgiving itself.…
Original Research
Mastercard
· Original study ↗
Methodology
Mastercard report on in-store sales growth.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
US in-store shopping: 0.7% annual retail sales growth. Source: Mastercard (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-black-friday-in-store-sales-growth-2024
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<blockquote cite="https://lighthousedata.io/data/us-black-friday-in-store-sales-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- annual retail sales growth for US in-store shopping<br><small>Source: Mastercard (2024) · <a href="https://lighthousedata.io/data/us-black-friday-in-store-sales-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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