B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of shoppers prioritizing price for US beauty shoppers (2025)
50% of US beauty shoppers prioritize price when purchasing fragrances.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NPD
Primary
Tier C
https://data-and-data.com/the-hidden-costs-of-discounted-scents-how-the-grey-market-is-shaping-the-p… ↗
Source Article
The Hidden Costs of Discounted Scents: How the Grey Market is Shaping the Perfume Industry
In the luxury beauty world, perfumes have always held a distinct appeal. From their unique formulations to the prestige associated with owning a high-end fragrance, perfumes often symbolize elegance and indulgence. However, as the grey market for beauty products continues to expand, the luxury perfu…
Original Research
NPD
· Original study ↗
Methodology
Cited from NPD research; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US beauty shoppers: 50% share of shoppers prioritizing price. Source: NPD (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-beauty-shoppers-price-priority-fragrances
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-beauty-shoppers-price-priority-fragrances" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of shoppers prioritizing price for US beauty shoppers<br><small>Source: NPD (2025) · <a href="https://lighthousedata.io/data/us-beauty-shoppers-price-priority-fragrances" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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