B
Evidence Grade B
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accuracy verified by the review judge
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Recent
4.7%
4.7% -- market growth rate for US beauty market (2025)
The US beauty market grew around 4.7% in 2025 compared to the previous year.
- growing around 4.7% against the previous year
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Circana
Primary
Tier B
https://playbookofbeauty.com/the-great-recalibration-of-us-beauty/ ↗
Source Article
The great recalibration of US beauty
For much of 2024, selective beauty spending in the US was the outlier, its growth outperforming almost every other consumer category. But this growth have been consistently trending with Fashion spending growth overtaking specialty beauty in H2 25 signaling that the sector is entering a new phase.
H…
Original Research
Circana
· Original study ↗
Methodology
Circana retail sales data, cited by playbookofbeauty.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US beauty market: 4.7% market growth rate. Source: Circana (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-beauty-market-growth-2025
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<blockquote cite="https://lighthousedata.io/data/us-beauty-market-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.7%</strong> -- market growth rate for US beauty market<br><small>Source: Circana (2025) · <a href="https://lighthousedata.io/data/us-beauty-market-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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