B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- avod consumption change for US AVOD (advertising-based video on demand) (2021)
AVOD consumption in the US decreased by 10% in less than six months.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital TV Europe
Primary
Tier C
https://www.digitaltveurope.com/2021/06/15/avod ↗
Source Article
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Original Research
Digital TV Europe
· Original study ↗
Methodology
Headline reference to a cited report; underlying methodology not stated in source text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US AVOD (advertising-based video on demand): 10% avod consumption change. Source: Digital TV Europe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-avod-consumption-down-10-percent-2021
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<blockquote cite="https://lighthousedata.io/data/us-avod-consumption-down-10-percent-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- avod consumption change for US AVOD (advertising-based video on demand)<br><small>Source: Digital TV Europe (2021) · <a href="https://lighthousedata.io/data/us-avod-consumption-down-10-percent-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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