B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8%
8% -- annual mover rate for US population (2026)
The annual U.S. mover rate is approximately 8 to 9 percent according to Census Current Population Survey data.
- Reported as a range of 8 to 9 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Census Bureau
Primary
Tier B
https://www.mailpro.org/post/mailing-lists-for-direct-mail/ ↗
Source Article
Mailing Lists for Direct Mail: How to Build or Buy the Right List (2026)
Mailing Lists for Direct Mail: How to Build or Buy the Right List in 2026
Your mailing list is the single biggest factor in whether a direct mail campaign succeeds or fails. The classic 40/40/20 rule, attributed to direct-mail pioneer Ed Mayer, holds that about 40 percent of a campaign's result come…
Original Research
US Census Bureau
· Original study ↗
Methodology
Cited from Census Current Population Survey; range 8-9%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 8% annual mover rate. Source: US Census Bureau (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-annual-mover-rate
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<blockquote cite="https://lighthousedata.io/data/us-annual-mover-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- annual mover rate for US population<br><small>Source: US Census Bureau (2026) · <a href="https://lighthousedata.io/data/us-annual-mover-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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