B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52,000
52,000 -- agency job losses for US advertising agencies (2020-2021)
U.S. advertising agencies will shed 52,000 jobs across 2020 and 2021.
- Forecast/estimate by Forrester; states half of the lost jobs will not return
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52,000
Unit
Count
Data Vintage
2020-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.arabadonline.com/en/details/news-in-brief/The-One-Club-and-SVC-Launch-2nd-Skill-To-Help-… ↗
Source Article
The One Club and SVC Launch 2nd Skill To Help Creatives Upskill for a Second Career
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by The One Club for Creativity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising agencies: 52,000 agency job losses. Source: Forrester (2020-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-agency-job-losses-2020-2021
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<blockquote cite="https://lighthousedata.io/data/us-agency-job-losses-2020-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52,000</strong> -- agency job losses for US advertising agencies<br><small>Source: Forrester (2020-2021) · <a href="https://lighthousedata.io/data/us-agency-job-losses-2020-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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