B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- mmm adoption rate for US advertisers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://www.campaignindonesia.id/article/google-meridian-kini-tersedia-di-indonesia-melalui-i-dac/19… ↗
Source Article
Google Meridian kini tersedia di Indonesia melalui i-dac
Google Meridian kini tersedia di Indonesia melalui i-dac
Platform analisis Meridian masuk Indonesia via i-dac pasca sertifikasi perusahaan induknya, hadapi tantangan mindset dan infrastruktur data perusahaan lokal.
Untuk terus menikmati artikel ini, silakan log in. Anda dapat mendaftar secara gratis…
Original Research
Kantar
· Original study ↗
Methodology
Kantar study cited by Campaign Indonesia
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 60% | |
| 2026 (current) | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertisers: 60% mmm adoption rate. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-advertisers-mmm-adoption-kantar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-advertisers-mmm-adoption-kantar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mmm adoption rate for US advertisers<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/us-advertisers-mmm-adoption-kantar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.