B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- online news consumption rate for US adults (2025)
93% of adults in the United States consume news online.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Indiana University Lilly Family School of Philanthropy
Primary
Tier B
https://www.bwf.com/what-giving-usas-generations-and-giving-report-reveals-about-building-lasting-do… ↗
Source Article
What Giving USA’s Generations and Giving Special Report Reveals About Building Lasting Donor Relationships - BWF Zuri
How nonprofits can better support connection, engagement, and long-term generosity across generations.
In recent years, many nonprofits have experienced a growing tension between how donors want to engage and how fundraising programs are traditionally structured. Annual giving teams are navigating s…
Original Research
Indiana University Lilly Family School of Philanthropy
· Original study ↗
Methodology
Research cited in Giving USA Generations and Giving Special Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 93% online news consumption rate. Source: Indiana University Lilly Family School of Philanthropy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-online-news-consumption-2025
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<blockquote cite="https://lighthousedata.io/data/us-adults-online-news-consumption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- online news consumption rate for US adults<br><small>Source: Indiana University Lilly Family School of Philanthropy (2025) · <a href="https://lighthousedata.io/data/us-adults-online-news-consumption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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