B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
91%
91% -- mobile device within reach rate for US adults (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morgan Stanley
Primary
Tier C
https://www.ictbroadcast.com/sms-broadcasting/ ↗
Source Article
SMS Broadcast Software: Send Bulk SMS Campaigns | ICTBroadcast
An SMS broadcast sends one text message to a large list of contacts at the same time. With SMS broadcast software like ICTBroadcast, you upload your contacts, write a message, and launch a campaign that reaches hundreds or thousands of phones in minutes. This guide walks you through the whole proces…
Original Research
Morgan Stanley
· Original study ↗
Methodology
Vendor blog citing Morgan Stanley research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 91% mobile device within reach rate. Source: Morgan Stanley (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-mobile-within-reach-91
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<blockquote cite="https://lighthousedata.io/data/us-adults-mobile-within-reach-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- mobile device within reach rate for US adults<br><small>Source: Morgan Stanley (2025) · <a href="https://lighthousedata.io/data/us-adults-mobile-within-reach-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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