B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- consumer sentiment data privacy concern for US adults (2023)
86% of American adults said data privacy is a growing concern for them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier C
https://webflow-prod.blend360.com/thought-leadership/the-cookieless-future-what-google-chromes-third… ↗
Source Article
How Google's Goodbye to Third-Party Cookie Will Affect Your Company
It’s happening: Google has begun the process to phase out 3rd party cookies.
Since August 2019, Google has been working on the Privacy Sandbox Initiative, a project intended to enhance user privacy on Google browsers. In the launch announcement, Google let the world know that third-party cookies wil…
Original Research
KPMG
· Original study ↗
Methodology
US survey by KPMG, cited by Blend360
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 86% consumer sentiment data privacy concern. Source: KPMG (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-data-privacy-concern-kpmg
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<blockquote cite="https://lighthousedata.io/data/us-adults-data-privacy-concern-kpmg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer sentiment data privacy concern for US adults<br><small>Source: KPMG (2023) · <a href="https://lighthousedata.io/data/us-adults-data-privacy-concern-kpmg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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