B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- cable or satellite tv viewing rate for US adults (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimum Media
Primary
Tier C
https://www.optimum.media/blog/our-scale-helps-you-scale ↗
Source Article
Our Scale Helps You Scale — Optimum Media
Our Scale Helps You Scale
In the advertising world, you’re constantly hearing about what companies can do. In full transparency, there are a lot of us. Many of us even offer similar capabilities. So how do you know who to partner with and trust with your business? The answer lies in how your ad part…
Original Research
Optimum Media
· Original study ↗
Methodology
Cited by Optimum Media blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 56% cable or satellite tv viewing rate. Source: Optimum Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-cable-satellite-viewing
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<blockquote cite="https://lighthousedata.io/data/us-adults-cable-satellite-viewing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- cable or satellite tv viewing rate for US adults<br><small>Source: Optimum Media (2025) · <a href="https://lighthousedata.io/data/us-adults-cable-satellite-viewing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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