B
Evidence Grade B
Safe to Cite
Dated
6.2%
6.2% -- monthly ad spend growth rate for US ad spending (2023-07)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.2%
Unit
Percentage
Data Vintage
2023-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
U.S. Ad Market Tracker
Primary
Tier A
https://contentmarketinginstitute.com/demand-generation-research/big-bump-in-ad-spend-may-lead-to-be… ↗
Source Article
Big Bump in Ad Spend May Lead to Better Year for Marketers
Big Bump in Ad Spend May Lead to Better Year for Marketers
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
September 1, 2023
You could describe the last few months as “…
Also cited by
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
U.S. Ad Market Tracker
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ad spending: 6.2% monthly ad spend growth rate. Source: U.S. Ad Market Tracker (2023-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ad-spend-july-2023
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<blockquote cite="https://lighthousedata.io/data/us-ad-spend-july-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.2%</strong> -- monthly ad spend growth rate for US ad spending<br><small>Source: U.S. Ad Market Tracker (2023-07) · <a href="https://lighthousedata.io/data/us-ad-spend-july-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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