B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- impulse purchase rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford University
Primary
Tier C
https://waitlister.me/growth-hub/guides/what-is-a-waitlist ↗
Source Article
What Is a Waitlist? Definition, Examples & How They Work (2026) | Waitlister
What is a Waitlist? The Complete Guide to Product Launch Success
When Robinhood launched their commission-free trading app, they didn't just open the doors and hope people would show up. Instead, they built a waitlist that attracted 1 million users before the product even existed—and two-thirds of t…
Original Research
Stanford University
· Original study ↗
Methodology
Stanford University research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% impulse purchase rate. Source: Stanford University (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/urgency-impulse-purchase-68
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<blockquote cite="https://lighthousedata.io/data/urgency-impulse-purchase-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- impulse purchase rate for consumers<br><small>Source: Stanford University (2026) · <a href="https://lighthousedata.io/data/urgency-impulse-purchase-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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