B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- urban vs suburban price premium for US restaurant chains (2024)
Urban locations typically price 12-18% higher than suburban locations for the same restaurant chains.
- Reported as a range of 12-18%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Restaurant Association
Primary
Tier C
https://getplace.io/blog/big-mac-costs-gap ↗
Source Article
The same Big Mac costs 47% more across the street | Getplace
The Hidden Price Gap: Why the Same Big Mac Costs 47% More Across the Street
Here's what most people don't realize: the price of that same Big Mac can vary wildly not just between countries, but within the same city, on the same day, from the same brand.
You probably think you know what a Big Mac cos…
Original Research
National Restaurant Association
· Original study ↗
Methodology
National Restaurant Association 2024 State of the Industry report, as cited; range midpoint used
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Channelcontent
Cite this stat
Plain Text
US restaurant chains: 12% urban vs suburban price premium. Source: National Restaurant Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/urban-suburban-restaurant-price-gap-2024
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<blockquote cite="https://lighthousedata.io/data/urban-suburban-restaurant-price-gap-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- urban vs suburban price premium for US restaurant chains<br><small>Source: National Restaurant Association (2024) · <a href="https://lighthousedata.io/data/urban-suburban-restaurant-price-gap-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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