B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.6%
4.6% -- share of publication reach for UPS (2025)
UPS held a 4.6% share of publication reach in courier industry media coverage.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IMM
Primary
Tier A
https://immrank.com/cat-raporty/inpost-w-blisko-83-przekazow-medialnych-o-branzy-kurierskiej/ ↗
Source Article
InPost w blisko 83% przekazów medialnych o branży kurierskiej | IMMrank ranking medialności marek
Medialny obraz branży kurierskiej był jesienią zdominowany przez InPost. Dane IMM pokazują, że zdecydowana większość treści w mediach – zarówno w mediach klasycznych, jak i społecznościowych – dotyczyła tej polskiej marki. InPost osiągnął także najwyższe nakłady reklamowe i otworzył ranking najbardz…
Original Research
IMM
· Original study ↗
Methodology
IMM media monitoring of courier industry media coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UPS: 4.6% share of publication reach. Source: IMM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ups-media-reach-share-autumn
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<blockquote cite="https://lighthousedata.io/data/ups-media-reach-share-autumn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- share of publication reach for UPS<br><small>Source: IMM (2025) · <a href="https://lighthousedata.io/data/ups-media-reach-share-autumn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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