B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

70%

70% -- advertising targeting differential for Ultra-processed food companies (2025)

2025  · San Francisco City Attorney

Defendants (11 major food conglomerates) directed 70% more UPF advertising at minority children than white children.

  • Allegation from a legal complaint filed by the San Francisco City Attorney
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Attribution: San Francisco City Attorney View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Ultra-processed food companies
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
San Francisco City Attorney Primary Tier C
https://www.beneschlaw.com/insight/california-food-fight-the-sf-city-attorneys-snack-attack/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
California Food Fight: San Francisco's City Attorney Sues Major Food Companies Over Ultra-Processed Foods | Benesch, Friedlander, Coplan & Aronoff LLP
Client Alerts & Insights California Food Fight: The SF City Attorney’s Snack Attack February 19, 2026 Authored By: Practices: Industries: Key Takeaways - San Francisco’s City Attorney has sued 11 major food companies, alleging they engineered ultra-processed foods to be addictive, concealed health r…
Original Research
San Francisco City Attorney · Original study ↗

Allegation cited in San Francisco City Attorney lawsuit complaint

Methodology documented
Industrymarketing
Plain Text
Ultra-processed food companies: 70% advertising targeting differential. Source: San Francisco City Attorney (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upf-ad-targeting-minority-children-differential
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<blockquote cite="https://lighthousedata.io/data/upf-ad-targeting-minority-children-differential" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- advertising targeting differential for Ultra-processed food companies<br><small>Source: San Francisco City Attorney (2025) · <a href="https://lighthousedata.io/data/upf-ad-targeting-minority-children-differential" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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