10%
10% -- maximum fine share of annual turnover for Polish e-commerce companies (UOKiK enforcement for misleading practices) (2025)
The maximum penalty imposed by UOKiK for misleading consumer practices (including dark patterns) in the dietary supplement industry can reach up to 10% of a company's total annual turnover.
- Applies as an upper statutory limit ('może sięgnąć nawet do 10%')
- Specifically highlighted for deceptive practices/dark patterns in the supplement/health e-commerce sector
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Statutory upper bound ('może sięgnąć nawet do') on penalties for misleading consumer practices, including dark patterns, under the Polish/UOKiK consumer-protection framework; cited as a compliance-risk benchmark for marketing practices.
<blockquote cite="https://lighthousedata.io/data/uokik-max-fine-dark-patterns-10pct-turnover" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- maximum fine share of annual turnover for Polish e-commerce companies (UOKiK enforcement for misleading practices)<br><small>Source: UOKiK (Urząd Ochrony Konkurencji i Konsumentów) (2025) · <a href="https://lighthousedata.io/data/uokik-max-fine-dark-patterns-10pct-turnover" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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