B
Evidence Grade B
Safe to Cite
Dated
69%
69% -- unwanted spam text message rate for US cell phone owners (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pew Internet and American Life Project
Primary
Tier B
https://mmaglobal.com/articles/strategies-driving-app-roi ↗
Source Article
Strategies for Driving App ROI
Original Research
Pew Internet and American Life Project
· Original study ↗
Methodology
Pew survey cited in the April 2013 Gold Mobile white paper; survey year and sample size not stated in the text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US cell phone owners: 69% unwanted spam text message rate. Source: Pew Internet and American Life Project (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unwanted-spam-texts-cell-owners-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unwanted-spam-texts-cell-owners-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- unwanted spam text message rate for US cell phone owners<br><small>Source: Pew Internet and American Life Project (2013) · <a href="https://lighthousedata.io/data/unwanted-spam-texts-cell-owners-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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