B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of customer feedback unstructured for global customer feedback (2025)
Over 80% of all customer feedback is projected to be in an unstructured format by 2025 according to IDC analysts.
- projection / estimate
- stated as 'over 80 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://alternacx.com/blog/getting-actionable-insights-from-unstructured-customer-feedback/ ↗
Source Article
Getting Actionable Insights from Unstructured Feedback
Original Research
IDC
· Original study ↗
Methodology
Analyst projection from IDC cited by Alternacx; includes emails, online reviews, social media posts, survey comments, recorded calls
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global customer feedback: 80% share of customer feedback unstructured. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unstructured-customer-feedback-idc-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unstructured-customer-feedback-idc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of customer feedback unstructured for global customer feedback<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/unstructured-customer-feedback-idc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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