B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8
8 -- ooh campaign duration for University Bank (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8
Unit
Duration Months
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/university-bank ↗
Source Article
University Bank - OOH Advertising Case Studies | OUTFRONT
We delivered 14.5M IMPS across all media formats for University Bank.
University Bank, located in Ann Arbor, focused on listening and responding to our community’s true needs and profitably providing the highest level of service to the people, small businesses and organizations that we serve. Univer…
Original Research
OUTFRONT
· Original study ↗
Methodology
OOH vendor case study campaign details
Methodology documented
Segmentation
IndustryEducation
RegionUS
Channelevents
Cite this stat
Plain Text
University Bank: 8 ooh campaign duration. Source: OUTFRONT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/university-bank-ooh-campaign-duration-8-months
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<blockquote cite="https://lighthousedata.io/data/university-bank-ooh-campaign-duration-8-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- ooh campaign duration for University Bank<br><small>Source: OUTFRONT (2026) · <a href="https://lighthousedata.io/data/university-bank-ooh-campaign-duration-8-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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