B Evidence Grade B Graded under review Safe to Cite Dated

52,600,000

52,600,000 -- websites using universal analytics for Google Universal Analytics (2023)

Name: Websites Using Universal Analytics Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · BuiltWith

Over 52.6 million websites currently use Google's Universal Analytics.

Source states 'Over 52,600,000'

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Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

52,600,000

Unit

Count

Data Vintage

2023

Entity

Google Universal Analytics

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BuiltWith Primary Tier B

https://www.marketingsupportnetwork.com/the-digital-tracking-doomsday/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

The Digital Tracking Doomsday - Marketing Support Network

Two events will coincide in July of 2023, bringing online tracking to a standstill. First, the most popular internet browser, Chrome, will end all support for 3rd-party tracking cookies. Web browsers Safari and Firefox have already cut off default support for this mode of tracking user activity, but…

Original Research

BuiltWith · Original study ↗

Methodology

Cited to BuiltWith Current UA Usage Statistics

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Google Universal Analytics: 52,600,000 websites using universal analytics. Source: BuiltWith (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/universal-analytics-websites-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/universal-analytics-websites-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52,600,000</strong> -- websites using universal analytics for Google Universal Analytics<br><small>Source: BuiltWith (2023) · <a href="https://lighthousedata.io/data/universal-analytics-websites-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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