B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of event planners prioritising unique guest experiences for event planners (2025)
75% of event planners say creating unique guest experiences is their top priority.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bizzabo
Primary
Tier C
https://roomraccoon.co.za/blog/event-trends-for-hotels/ ↗
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Original Research
Bizzabo
· Original study ↗
Methodology
Cited to Bizzabo; secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event planners: 75% share of event planners prioritising unique guest experiences. Source: Bizzabo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-guest-experiences-top-priority-event-planners-2025
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<blockquote cite="https://lighthousedata.io/data/unique-guest-experiences-top-priority-event-planners-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of event planners prioritising unique guest experiences for event planners<br><small>Source: Bizzabo (2025) · <a href="https://lighthousedata.io/data/unique-guest-experiences-top-priority-event-planners-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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