B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- premium brand portfolio share for Unilever (2025)
Unilever's baseline share of premium brands in its portfolio prior to reaching its 50% target was 35%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Grocer (UK)
Primary
Tier B
https://www.neilaburns.com/blog/surfactants-monthly-july-2025 ↗
Source Article
Surfactants Monthly - July 2025 — Neil A Burns LLC
Surfactants Monthly - July 2025
Surfactants Monthly – July 2025
Hey guys! What about amines used in surfactants? Check out our recent YT 5 minute video and be sure to read my comment underneath it:
We are next together, in person, as a group of creative surfactant devotees, at our eleventh (11th) As…
Original Research
The Grocer (UK)
· Original study ↗
Methodology
Reported target from UK Grocer Magazine coverage; current share 35%, target 50%
Methodology documented
Segmentation
IndustryConsumer Goods
Company SizeEnterprise
RegionGB
Channelcontent
Cite this stat
Plain Text
Unilever: 35% premium brand portfolio share. Source: The Grocer (UK) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-premium-brand-share-target-2025
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<blockquote cite="https://lighthousedata.io/data/unilever-premium-brand-share-target-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- premium brand portfolio share for Unilever<br><small>Source: The Grocer (UK) (2025) · <a href="https://lighthousedata.io/data/unilever-premium-brand-share-target-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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