B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of global advertising budget allocated to creator partnerships for Unilever (2025)
Unilever decided to allocate 50% of its global advertising budget to creator partnerships.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Unilever
Primary
Tier B
https://martechtrend.com/brands-shift-ad-budgets-to-influencer-marketing-in-2025/ ↗
Source Article
Brands Shift Ad Budgets to Influencer Marketing in 2025 - martechtrend
Brands Reallocate Budgets Toward Influencer Campaigns
As 2025 approaches, a significant transformation is underway in the marketing world. According to the latest Kolsquare Budget Report, brands are increasingly diverting their advertising budgets from traditional channels to influencer marketing. T…
Original Research
Unilever
· Original study ↗
Methodology
Company budget allocation cited in Kolsquare report coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unilever: 50% share of global advertising budget allocated to creator partnerships. Source: Unilever (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-creator-budget-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unilever-creator-budget-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of global advertising budget allocated to creator partnerships for Unilever<br><small>Source: Unilever (2025) · <a href="https://lighthousedata.io/data/unilever-creator-budget-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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