B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- organic conversion growth for Australia for UNHCR website (2024)
Australia for UNHCR experienced a 28% increase in organic conversions following the website donation experience rebuild.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Koben Digital
Primary
Tier B
https://www.koben.com.au/projects/australia-for-unhcr ↗
Source Article
Conversion Rate Optimisation to Boost NFP Donations
Not for Profit
UI/UX
Umbraco
ReactJS
Donation
eCommerce
Through a data-driven UX/CX co-design process Koben Digital worked in collaboration with Australia for UNHCR to deliver a reliable, flexible, integrated and personalised donation experience that allows them to respond to any global humanitarian…
Original Research
Koben Digital
· Original study ↗
Methodology
Agency case study reporting organic conversion growth after UX/CX donation experience rebuild
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia for UNHCR website: 28% organic conversion growth. Source: Koben Digital (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unhcr-australia-organic-conversions-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unhcr-australia-organic-conversions-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- organic conversion growth for Australia for UNHCR website<br><small>Source: Koben Digital (2024) · <a href="https://lighthousedata.io/data/unhcr-australia-organic-conversions-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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