B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- loyalty programme influenced customer retention for New Zealand adults under 35 (2024)
69% of New Zealand adults under 35 said loyalty programmes influenced whether they stayed with a company.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quantum Jump / Yabble
Primary
Tier A
https://quantumjump.co.nz/how-loyalty-programmes-get-the-big-tick-from-kiwis/ ↗
Source Article
How loyalty programmes get the big tick from Kiwis - Quantum Jump
It’s been a year of massive change in the New Zealand loyalty marketing space, with both AA Smartfuel and FlyBuys ending, Woolworths’ EveryDay Rewards launch, Cashpoints announced, and an evolution of New World Clubcard.
We often hear Consumer Magazine bagging the value of loyalty programmes for con…
Original Research
Quantum Jump / Yabble
· Original study ↗
Methodology
Subgroup of the 1000-person NZ survey; retention influence among under-35s
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand adults under 35: 69% loyalty programme influenced customer retention. Source: Quantum Jump / Yabble (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under35-loyalty-influences-customer-retention-2024
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<blockquote cite="https://lighthousedata.io/data/under35-loyalty-influences-customer-retention-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- loyalty programme influenced customer retention for New Zealand adults under 35<br><small>Source: Quantum Jump / Yabble (2024) · <a href="https://lighthousedata.io/data/under35-loyalty-influences-customer-retention-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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