B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- subtitle usage rate for US adults under 30 (2023)
A 2023 study by Preply found that 80% of adults under 30 in the US use subtitles regularly, even when dialogue is in English.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Preply
Primary
Tier B
https://blog.hollywoodbranded.com/subtitles-and-lyrics-the-overlooked-marketing-goldmine ↗
Source Article
Subtitles and Lyrics: The Overlooked Marketing Goldmine
Subtitles and Lyrics: The Overlooked Marketing Goldmine
Quick Answer
Learn how subtitles and lyrics enhance brand recall and emotional connection, transforming brand integrations into memorable cultural touchpoints.
Why Subtitles and Lyrics Are Shaping Brand Success
I’ll be honest - I wasn’t always …
Original Research
Preply
· Original study ↗
Methodology
Preply study cited by Hollywood Branded
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US adults under 30: 80% subtitle usage rate. Source: Preply (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under30-subtitles-use-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/under30-subtitles-use-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- subtitle usage rate for US adults under 30<br><small>Source: Preply (2023) · <a href="https://lighthousedata.io/data/under30-subtitles-use-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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