B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of adults getting news from influencers for US adults under 30 (2025)
Nearly 40% of adults under 30 regularly get their news from influencers on social media according to Pew Research Center.
- The source text states 'nearly 40%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://news.influencerjournalism.com/stepp-framework-ethics-influencers-creator-newsroom-partnershi… ↗
Source Article
The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
Pew Research Center
· Original study ↗
Methodology
Cited from Pew Research Center research on news consumption habits
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
US adults under 30: 40% share of adults getting news from influencers. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under-30-news-from-influencers-pew
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<blockquote cite="https://lighthousedata.io/data/under-30-news-from-influencers-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of adults getting news from influencers for US adults under 30<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/under-30-news-from-influencers-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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