B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,000,000,000
$1,000,000,000 -- brand sales target for Smucker's UNCRUSTABLES (2021)
In November 2021, Smucker's announced that it expects UNCRUSTABLES brand sales to reach $1 billion over the following five years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The J.M. Smucker Co.
Primary
Tier B
https://trademarklawyermagazine.com/local-minneapolis-startup-in-a-jam-with-smuckers-over-its-crustl… ↗
Source Article
Minneapolis startup in a jam with Smucker’s over sandwich launch
A local Minneapolis startup company received a cease and desist letter from the J.M Smucker Company (Smucker’s) in December 2002, and the internet has erupted over this simple act. Even IP attorneys seem to have forgotten that trademark owners have an affirmative duty to police their marks.
While Am…
Original Research
The J.M. Smucker Co.
· Original study ↗
Methodology
Company announcement of brand growth projection tied to new manufacturing investment
Methodology documented
Segmentation
IndustryFood & Beverage
Company SizeEnterprise
RegionUS
Channelprint
Cite this stat
Plain Text
Smucker's UNCRUSTABLES: $1,000,000,000 brand sales target. Source: The J.M. Smucker Co. (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uncrustables-brand-sales-target-1b
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<blockquote cite="https://lighthousedata.io/data/uncrustables-brand-sales-target-1b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- brand sales target for Smucker's UNCRUSTABLES<br><small>Source: The J.M. Smucker Co. (2021) · <a href="https://lighthousedata.io/data/uncrustables-brand-sales-target-1b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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