B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
12
12 -- promotional product retention duration for Umbrellas (promotional giveaways) (2025)
Promotional umbrellas are typically retained by consumers for around 12 months.
- The source notes this is typical ('typically kept for around 12 months')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12
Unit
Duration Months
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
flywheelbrands.com
Primary
Tier C
https://www.flywheelbrands.com/news/marketing-smart-with-trade-show-giveaways ↗
Source Article
Boost Trade Show Impact with Smart Giveaways | Flywheel Brands | News | Flywheel Brands
Marketing Smart with Trade Show Giveaways
It's time to let go. Let go of whatever poor experience you've had with promotional products and giveaways...
It's time to let go. Let go of whatever poor experience you've had with promotional products and giveaways. Just like a trust fall, you may need to …
Original Research
flywheelbrands.com
· Original study ↗
Methodology
Promotional products industry research cited by Flywheel Brands
Methodology documented
Segmentation
IndustryPromotional Products
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Umbrellas (promotional giveaways): 12 promotional product retention duration. Source: flywheelbrands.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/umbrella-kept-duration
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<blockquote cite="https://lighthousedata.io/data/umbrella-kept-duration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- promotional product retention duration for Umbrellas (promotional giveaways)<br><small>Source: flywheelbrands.com (2025) · <a href="https://lighthousedata.io/data/umbrella-kept-duration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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