B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- billings growth rate for UM (2024)
UM reported an 11% year-over-year increase in billings for 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UM / IPG Mediabrands
Primary
Tier B
https://amagroup.net/um-named-for-global-media-network-of-the-year-2024/ ↗
Source Article
UM named for Global Media Network of the Year 2024 Ama Group
Original Research
UM / IPG Mediabrands
· Original study ↗
Methodology
Agency-reported billings growth for 2024
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
UM: 11% billings growth rate. Source: UM / IPG Mediabrands (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/um-billings-growth-2024
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<blockquote cite="https://lighthousedata.io/data/um-billings-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- billings growth rate for UM<br><small>Source: UM / IPG Mediabrands (2024) · <a href="https://lighthousedata.io/data/um-billings-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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