B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- advertising market decline for Ukraine advertising market (2023)
Ukraine experienced an 80% decline in its advertising market due to the war.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/lisbon-congress-2023 ↗
Source Article
Lisbon World Congress 2023
The WOO Lisbon congress was a huge success, drawing, for the first time, over 500 delegates from across the national OOH landscape. This year saw delegates travel from New Zealand, Malaysia and the Republic of Korea, as well a huge influx from Latin America, China and Japan.
The conference began wit…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Reported by Victor Ivanchenco of Prime Outdoor Ukraine at WOO Lisbon Congress
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ukraine advertising market: 80% advertising market decline. Source: World Out of Home Organization (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ukraine-ad-market-decline-80
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<blockquote cite="https://lighthousedata.io/data/ukraine-ad-market-decline-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- advertising market decline for Ukraine advertising market<br><small>Source: World Out of Home Organization (2023) · <a href="https://lighthousedata.io/data/ukraine-ad-market-decline-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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