B
Evidence Grade B
Safe to Cite
Dated
$36
$36 -- mobile ad spend per user for UK mobile internet users (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$36
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
http://www.emarketer.com/newsroom/index.php/emarketer-uk-tops-world-mobile-ad-spending-user/ ↗
Source Article
eMarketer: UK Tops World in Mobile Ad Spending per User
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK mobile internet users: $36 mobile ad spend per user. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk_mobile_ad_spending_per_user_2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk_mobile_ad_spending_per_user_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$36</strong> -- mobile ad spend per user for UK mobile internet users<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/uk_mobile_ad_spending_per_user_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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