B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77.3%
77.3% -- customer satisfaction benchmark for United Kingdom (2021)
The customer satisfaction benchmark (average percentage of positive feedback across all industries) in the United Kingdom was 77.3% in 2021 based on HappyOrNot feedback data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77.3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
HappyOrNot
Primary
Tier B
https://www.happy-or-not.com/en/insights/blog/finlands-region-with-the-happiest-customers-revealed/ ↗
Source Article
Finland’s region with the happiest customers revealed
Finland’s region with the happiest customers revealed
Whether you’re from Finland, United States, Japan, or any of the other countries we’re found, you are certain to know of the company HappyOrNot. And if not by name alone, by having seen, and, undoubtedly, leaving feedback via our Smiley-faced fee…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
customerexperiencedive.com
https://www.customerexperiencedive.com/
2026-08-15
hardwareretailing.com
https://hardwareretailing.com/
2026-08-15
Original Research
HappyOrNot
· Original study ↗
Methodology
Comparison with Finland's benchmark.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United Kingdom: 77.3% customer satisfaction benchmark. Source: HappyOrNot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk_customer_satisfaction_benchmark
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<blockquote cite="https://lighthousedata.io/data/uk_customer_satisfaction_benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.3%</strong> -- customer satisfaction benchmark for United Kingdom<br><small>Source: HappyOrNot (2021) · <a href="https://lighthousedata.io/data/uk_customer_satisfaction_benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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