B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- view increase percentage for UK Christmas ads on YouTube (2016)
There was a 53% increase in the number of UK views of the top 10 Christmas ads in 2016 compared to the top 10 in 2015 on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
YouTube
Primary
Tier A
https://digitalmarketingmagazine.co.uk/digital-marketing-advertising/youtube-reveals-2016-s-top-10-c… ↗
Source Article
YouTube Reveals 2016's Top 10 Christmas Ads
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to YouTube's league tables.
Supermarkets and department stores continue to dominate, but luxury retailers like B…
Original Research
YouTube
· Original study ↗
Methodology
Comparison of views of the 2016 top 10 ads vs the 2015 top 10.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
UK Christmas ads on YouTube: 53% view increase percentage. Source: YouTube (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-youtube-christmas-ads-views-increase-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-youtube-christmas-ads-views-increase-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- view increase percentage for UK Christmas ads on YouTube<br><small>Source: YouTube (2016) · <a href="https://lighthousedata.io/data/uk-youtube-christmas-ads-views-increase-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.