B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- video ad share for UK online display ad spend (2024)
In 2024, video accounted for 64% of all UK online display advertising spend according to IAB UK.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
IAB UK
Primary
Tier A
https://videoweek.com/2025/05/02/the-wir-zuckerberg-lays-out-ai-master-plan-uk-video-ad-spend-tops-8… ↗
Source Article
The WIR: Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, and Banijay Mulls ITV Takeover Bid - VideoWeek
In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops £8 billion in the UK.
Top Stories
Zuckerberg Pulls Away from Agencies with AI Vision
Meta CEO Mark Zuckerberg outlined his vision for AI’s role in Meta’s…
Original Research
IAB UK
· Original study ↗
Methodology
IAB UK’s latest Digital Adspend report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 51% | |
| 2024 (current) | 64% | +25.5% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK online display ad spend: 64% video ad share. Source: IAB UK (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-video-ad-share-2024
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<blockquote cite="https://lighthousedata.io/data/uk-video-ad-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- video ad share for UK online display ad spend<br><small>Source: IAB UK (2024) · <a href="https://lighthousedata.io/data/uk-video-ad-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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