B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- faqpage schema adoption rate for UK higher education institutions (2026-08)
Only 6% (3 of the readable institutions) publish FAQPage structured data markup.
- Applies specifically to readable institutions audited in the sample
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026-08
Entity
Sample Size
54
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axelerant
Primary
Tier A
https://www.axelerant.com/uk-highered-ai-discoverability ↗
Source Article
The state of AI discoverability in UK higher education, 2026
Sector research
64 UK institutions · audited August 2026
The state of AI discoverability in UK higher education
Applicants ask ChatGPT, Gemini and Perplexity about universities before they visit a university website. We tested whether 64 UK institutions can be read by those systems. Most cannot, and…
Original Research
Axelerant
· Original study ↗
Methodology
Only 3 of 54 readable institutions publish FAQPage structured data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK higher education institutions: 6% faqpage schema adoption rate. Source: Axelerant (2026-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-unis-faqpage-schema-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-unis-faqpage-schema-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- faqpage schema adoption rate for UK higher education institutions<br><small>Source: Axelerant (2026-08) · <a href="https://lighthousedata.io/data/uk-unis-faqpage-schema-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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