B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- brand recognition increase for ads on streaming TV (2023)
Ads on streaming TV deliver 8% higher brand recognition compared to video-sharing platforms (VSPs) among UK viewers.
- Magnite is a client of the publisher's owner
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Magnite
Primary
Tier A
https://newdigitalage.co/ctv/streaming-tv-must-buy-uk-magnite/ ↗
Source Article
Research: Streaming TV ads drive higher trust, recall, and intent - New Digital Age
Ads shown within premium streaming environments are deemed as being more trustworthy, according to a study from sell-side advertising company Magnite.
The ‘Why streaming TV is a must-buy’ study found that 68% of UK viewers display confidence in the ads on streaming TV, compared to 45% for video-shar…
Original Research
Magnite
· Original study ↗
Methodology
Study conducted by Magnite
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ads on streaming TV: 8% brand recognition increase. Source: Magnite (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-streaming-tv-brand-recognition
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-streaming-tv-brand-recognition" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- brand recognition increase for ads on streaming TV<br><small>Source: Magnite (2023) · <a href="https://lighthousedata.io/data/uk-streaming-tv-brand-recognition" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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