B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- smes viewing sustainability as key brand image factor for UK small to medium-sized businesses (2025)
Over 60% of small to medium-sized businesses in the UK believe sustainability is a key part of their brand image and customer appeal.
- The source text explicitly states 'over 60%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
British Chambers of Commerce and O2
Primary
Tier C
https://theworkwearplace.com/blogs/news/eco-friendly-workwear-is-sustainability-the-new-standard-in-… ↗
Source Article
Eco-Friendly Workwear: Is Sustainability the New Standard in 2025?
Eco-Friendly Workwear: Is Sustainability the New Standard in 2025?
Deniece Cosh |
More people today are asking simple but important questions: "What am I wearing? Where did it come from?" And even at work, these questions matter. As more workers and businesses care about the planet, choosing eco-fri…
Original Research
British Chambers of Commerce and O2
· Original study ↗
Methodology
British Chambers of Commerce / O2 study as cited by secondary source
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUK
Channelcontent
Cite this stat
Plain Text
UK small to medium-sized businesses: 60% smes viewing sustainability as key brand image factor. Source: British Chambers of Commerce and O2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smes-sustainability-brand-image
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<blockquote cite="https://lighthousedata.io/data/uk-smes-sustainability-brand-image" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- smes viewing sustainability as key brand image factor for UK small to medium-sized businesses<br><small>Source: British Chambers of Commerce and O2 (2025) · <a href="https://lighthousedata.io/data/uk-smes-sustainability-brand-image" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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