B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30.7%

30.7% -- local newspaper usage rate for UK SMBs (2013)

Name: Local Newspaper Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2013 · n=300 · BIA/Kelsey

30.7% of UK SMBs reported using local newspapers/magazines to advertise or promote their business in 2013.

Includes local newspapers and magazines
SMB defined as businesses with 1 to 99 employees
Survey conducted online among 300 UK small businesses

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Attribution: BIA/Kelsey View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

30.7%

Unit

Percentage

Data Vintage

2013

Entity

UK SMBs

Sample Size

300

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BIA/Kelsey Primary Tier A

https://www.bia.com/press-releases/social-networks-most-popular-media-for-uk-small-businesses-with-l… ↗

Confidence: 32/100 Vintage: 2013 Channel: Common Crawl

Source Article

Social Networks Most Popular Media for UK Small Businesses with Local Newspapers and Email a Joint Second

Original Research

BIA/Kelsey · Original study ↗

Methodology

BIA/Kelsey LCM UK online survey, July 2013; down from 31.5% in 2011

Methodology documented

Segmentation

Industrymedia_entertainment Company SizeSMB RegionUK Channellocal_newspaper

Cite this stat

Plain Text

UK SMBs: 30.7% local newspaper usage rate. Source: BIA/Kelsey (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smb-local-newspapers-usage-2013

HTML Embed

<blockquote cite="https://lighthousedata.io/data/uk-smb-local-newspapers-usage-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.7%</strong> -- local newspaper usage rate for UK SMBs<br><small>Source: BIA/Kelsey (2013) · <a href="https://lighthousedata.io/data/uk-smb-local-newspapers-usage-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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