B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
22%
22% -- smart speaker household ownership for UK households (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ofcom
Primary
Tier C
https://gfctech.co.uk/long-tail-keyword-strategy/ ↗
Source Article
How to Develop a Long Tail Keyword Strategy That Boosts SEO - GFC Tech
A single search can spark an entire business opportunity if you know which words matter most. While many companies battle over short, generic keywords, the real wins often happen further down the search curve. In fact, an astonishing 92% of all search terms are long-tail phrases: highly specific, lo…
Original Research
Ofcom
· Original study ↗
Methodology
Reported by Ofcom, prior figure was 22%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK households: 22% smart speaker household ownership. Source: Ofcom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smart-speaker-ownership-39
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-smart-speaker-ownership-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- smart speaker household ownership for UK households<br><small>Source: Ofcom (2025) · <a href="https://lighthousedata.io/data/uk-smart-speaker-ownership-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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